Reading of the semiotics of the socio-cultural codes of the national ritual "Nowruz" and its common beliefs (Based on the two axes of syntagmatic and paradigmatic)

Document Type : Original Article

Authors

1 PhD student of Persian language and literature, Hakim Sabzevari University, Sabzevar, Iran

2 Associate Professor of Persian Language and Literature, Hakim Sabzevari University, Sabzevar, Iran

10.22077/jcrl.2024.6946.1075

Abstract

Semiotics is an approach that analyzes the symbolic system and studies the mechanisms of production, transfer and reception of meaning. Ancient customs and rituals as a cultural sign/representation of human thought and thinking with symbolic meaning, provide an interpretation of the world and human worldview and play an important role in social cohesion. Semiotics was founded in the late 19th century by American philosopher Charles Sanders Peirce and Swiss linguist Ferdinand de Saussure. According to Saussure, semiotics is an approach in the dual field of signifier and signified and semantic implications, but according to Peirce, every sign has three components: representation, interpretation and subject. This research, using analytical-descriptive method, deals with the reading of intertextual elements in prominent socio-cultural codes of Nowruz ritual in the temporal axis. The ancient custom of Nowruz as a cultural sign/representation with iconic, indexical and mostly symbolic signs offers an interpretation of the world and human worldview, which are fading in the contemporary world due to the dominance of virtual communication, and the possibility of exploiting the deep meanings hidden in these Ritual customs in various dimensions of development has been the goal of this research. Therefore, the results of this reading in the axis of companionship and substitution and in the implicit meaning : peace and balance, blessing, happiness and order in the individual axis, justice and justice and peace and friendship has been the social axis and the practical meaning of sustainable development through the development of cultural tourism.

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Journal of Ritual Culture and Literature
Volume 3, Issue 1 - Serial Number 5
September 2024
Pages 99-122

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